A dedicated IP address ensures that you will have a unique numeric identifier on the Internet and that it will not be shared with other people's Internet sites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is required if you have an e-store and you would like to accept online payments or if you have a login form and you would like the information which users submit to be encrypted. A dedicated IP address could also be used for other programs, such as a VoIP server, for instance. In addition, it will offer more credibility and security to your sites, since a network flood to a shared IP won't have any impact on your dedicated IP. In case you host your sites with us and you have your own server, you'll be able to get one or numerous dedicated IP addresses with just a couple of clicks and to use them in the event that you cannot use the IP included with the web server.